Marketing & Advertising

The Bachelor’s degree in Marketing and Advertising seeks to prepare students for real-world challenges at national and international levels through continuous curriculum updates. The program must meet the regular changes in career opportunities, further academic studies, and professional certifications. We expect our graduates to be endowed with high professional and ethical standards to act in a socially responsible manner within the sphere of marketing and advertising.

Learning Outcomes:

  • Acquire a deep understanding of key disciplines, including Management, Accounting, Economics, Finance, and particularly Marketing and Advertising.
  • Develop the ability to apply both quantitative and qualitative techniques to analyze and address challenges in modern marketing and advertising.
  • Master the skills to write detailed reports, analyze data visualizations, and think creatively in three dimensions, all while adhering to professional style and structure.
  • Enhance proficiency in both written and verbal communication, ensuring clarity and impact in professional contexts.
  • Cultivate a strong sense of ethics in the practice of marketing and advertising, adhering to industry standards and societal expectations.
  • Build the ability to excel in teamwork, leveraging group dynamics to achieve collective success.

Academic Path:

Business Core Requirement (66 ECTS)

Elective Courses (30 ECTS)

General Education Courses (48 ECTS)

Major Elective (96 ECTS)

Semester Breakdown:

Semester 1 (30 ECTS)

Semester 2 (30 ECTS)

Semester 3 (30 ECTS)

Semester 4 (30 ECTS)

Semester 5 (30 ECTS)

Semester 6 (30 ECTS)

Semester 7 (30 ECTS)

Semester 8 (30 ECTS)

Instructors: